Graphic Design, Graphic Arts Production, Digital Communications

ANALYZE THE MEDIA INDUSTRY, ITS BUSINESS PRACTICES, AND ITS ROLE IN THE ECONOMY

INVESTIGATE INTELLECTUAL PROPERTY LAW AND RIGHTS MANAGEMENT

DEMONSTRATE VERBAL AND NONVERBAL COMMUNICATION SKILLS REQUIRED BY THE MEDIA INDUSTRY

DEMONSTRATE WRITTEN COMMUNICATION SKILLS REQUIRED BY THE MEDIA INDUSTRY

UTILIZE COMPUTER APPLICATIONS TO MANAGE MEDIA

APPLY KNOWLEDGE OF DATA CAPTURE AND MANIPULATION

ENGAGE IN PRE-PRODUCTION/PLANNING PHASE OF PRODUCT CREATION IN GRAPHIC/WEB DESIGN

IMPLEMENT PLAN(S) FOR ACQUIRING OR CREATING A PRODUCT IN ACCORDANCE WITH PRODUCTION PHASE TASKS IN GRAPHIC/WEB DESIGN

PERFORM TASKS IN POST-PRODUCTION PHASE OF PRODUCT REFINEMENT IN GRAPHIC/WEB DESIGN

DELIVER/DISTRIBUTE PRODUCT(S) USING VARIOUS MEDIA IN ACCORDANCE WITH CONSUMER EXPECTATIONS IN GRAPHIC/WEB DESIGN

MONITOR QUALITY ASSURANCE OF PRODUCT CREATION CONCURRENT WITH ALL PHASES OF PRODUCTION IN GRAPHIC/WEB DESIGN

PRESENT PRODUCT(S) TO SELECTED AUDIENCE(S) USING MEDIA IN GRAPHIC/WEB DESIGN

Research the role of the media industry and its impact on society and the economy

Investigate the history and evolution of media and emerging technology

Identify factors that contribute to the success of media businesses and freelance/contract providers

Examine the impact of social media on the media industry

Identify key factors to be considered in launching a media business

Examine how the relationship among marketing, sales, and production affects profitability

Describe how production processes and cycles affect media businesses

Determine costing projections for various media objectives and/or functions

Describe how diversity (cultural, ethnic, multigenerational) and ethics affect the selection of projects and programs

Describe how ethics, hype, and content influence media products

Identify industry safety standards

Describe multiple distribution platforms that are in compliance with the American Disability Act

Identify current legal issues in media professions

Explain plagiarism and its effects in business

Define the establishment of a copyright

Discuss rights and implications of copyright law

Examine intellectual property law and its ramifications

Explain the establishment of a trade name and trademark

Explain fair use in relation to legal and regulatory considerations

Use industry terminology appropriately in the work environment

Use effective communication techniques to obtain accurate information from sources, audiences, and clients

Practice verbal and nonverbal communication skills with people of diverse cultures, generations, and situations

Practice active listening skills appropriate to the medium/media

Use professional etiquette for web-, email-, and social-media-based communications

Conduct formal and informal research to collect information

Verify the accuracy of information

Verify the authority of sources

Identify the purpose, content, and audience for communications

Select the appropriate medium/media for distribution of communications

Format communications for the purpose, audience, and medium/media

Use editing skills when reviewing communications

Use proofing skills and check the spelling when reviewing communications

Use appropriate electronic publishing software and output devices

Apply essential commands and knowledge of computer operating systems

Apply computer file management techniques

Use the Internet for file transfer

Select the format for digital delivery

Use and care for equipment and related accessories

Describe the functionality of the internet, intranet, and extranet in the media environment

Explain methods of protecting a computer against computer threats

Identify software that supports data capture for media devices (i.e., digital camera, video input device, graphics tablet, graphics expansion boards)

Select appropriate resolutions for data capture

Capture and transfer still image, audio, and moving image content

Archive and manage data for media applications

Determine the difference between art and design

Identify the basic principles of Graphic Design (balance, emphasis, movement, unity, contrast, and simplicity)

Identify the basic elements of Graphic Design (line, shape, pattern, space, size, form, and color)

Identify basic typography categories (serif, sans serif, script, display), their basic structure, and how and when to use them

Describe additive and subtractive colors, hue, tint, value, and shade

Describe the importance of color selection in connection with target audience, including the color wheel, color schemes, and the psychology of color

Differentiate between the color gamuts (RGB, CMYK, Spot Color, grayscale and hex color, and explain how they relate to the web and printing industries)

Demonstrate an understanding of the differences between vector and raster images

Use the creative process, including research, and brainstorming

Present a workflow outline for a project from start to finish

Work in a team to plan a larger project

Identify the target audience for a project

Differentiate the type, use, and care of digital cameras and accessories, including basic lighting equipment

Understand file size and ppi formats (i.e., BMP, TIFF, JPEG, RAW) and the selection of the appropriate camera format for a given situation and end usage requirements

Plan and prepare an outdoor and an indoor photo shoot according to a client's needs, including setting up the necessary equipment

Understand and compare the different common printing processes (offset, digital, web, screen printing, flexography, gravure and thermography, their market segments and the advantages/disadvantages of each)

Explore paper options for a job, including analyzing parent sizes, environmental concerns, grades and classes, and reading a paper swatch

Understand usability and design criteria for use on web and mobile devices, including navigation, sizing, and format

Define the kinds of industry standard software and what they should be used for: photo manipulation, drawing, and page layout

Use the creative process, including developing multiple design ideas to determine the best solution for a product

Apply knowledge of design principles, elements, typography, and color relationships to projects

Produce single and multi-color projects

Create vector illustrations using layers, shape, line, and typography

Enhance and edit raster images using layers, transparencies, masking, selection tools, editing tools, color correction, filters, and special effects of industry standard photo manipulation software

Create single and multi-page products using industry standard layout software and/or online, according to specifications

Demonstrate type specifics, alignment, and appropriate use of margins, columns, grids bleeds, and styles

Execute an outdoor and an indoor photo shoot according to a client's needs, including setting up the necessary equipment

Work in a team to produce a larger project

Post content to an active website

Use the creative process, including editing/revising a product to meet a client's needs

Compare color reproduction on the monitor and a printed substrate

Evaluate a product for target audience and end use

Work in a team to edit/revise a larger project

Use the creative process, including publishing a product

Understand various file formats and list the advantages/disadvantages of each

Define preflighting and its purpose

Package a file for printing

Explore binding and finishing options, to include imposition

Optimize and post a finished product to an active website

Critique a project throughout every phase of production for accuracy, end-usage, and audience

Review a project workflow after completion and determine areas of improvement

Discuss the importance of "dress for success"

Demonstrate proper etiquette for introductions

Identify and discuss different kinds of portfolios, and the organization of elements included

Utilize presentation skills to present a solution to a project, demonstrating an understanding of the relationship between content, color, typography, images, and layout