Business and Marketing Technology: Marketing Business Enterprise

Develop personal skills related to career success.

Develop and apply interpersonal skills required to be an effective employee and that are crucial for career success.

Develop customer service skills. 

Demonstrate understanding of ethics, privacy, and security of information. 

Explain ethics as it applies to business decisions and operations. 

Explore and discuss economic and financial factors that affect entrepreneurial success.

Understand the importance of market research and methods for determining a target market, and market segmentation.

Understand and explain the marketing mix models. 

Understand the competitive nature of business and how competition affects entrepreneurial decisions.

Understand the impact that business design, layout, location, and planning have on the success of a business venture.

Understand the relationship between the marketing mix and the marketing concept.

Position products to acquire a desired image.

Understand and explain the different types of business ownership and regulations that affect business ownership decisions. 

Understand the purpose for and develop a business plan.

Understand and discuss issues and concepts related to staffing and managing the human resources of an organization. 

Understand and explain effective employee motivation and training techniques.

Understand, explain, and demonstrate procedures for financing a business start-up and continuing business operations.

Understand the importance of accurate and reliable inventory management processes and procedures.

Understand and explain the importance of risk management decisions and how risk management is critical to the success of a business. 

Research, identify, and discuss business growth strategies.

Explain the importance of saving and discuss strategies for saving and investing wisely.

Explain hardware and software used for daily business operations. 

Explain and analyze the benefits and challenges of electronic commerce.

Understand the importance of personal branding and develop a plan for managing one’s personal brand.

Participate in activities that help to develop teamwork and cooperation

Understand and explain the importance of customer relationship management and discuss various ways that companies seek to manage customer relationships.

Discuss the importance of documenting interactions with customers, clients, and co-workers, and how a customer relationship management system can assist with managing customer relationships.

Explain the importance of protecting company information. 

Discuss ethical issues and the importance of protecting client information and privacy.

Understand the need to use social media ethically and responsibly as an employee.

Explain what it means to “do the right thing” and how it affects the profitability of the employer, and ultimately one’s job security and income. 

Develop work ethic skills related to marketing and entrepreneurship such as enthusiasm, self-motivation, honesty, integrity, persistence and tenacity, dependability and reliability, accountability, attendance, willingness to stay busy, willingness to forego leisure activities to meet professional goals, patience, resilience, etc.

Develop and demonstrate professional written, verbal, and nonverbal skills in a variety of career related situations. (Sales pitch, job interview, informational, conference call, video conference session, etc.) 

Research and explain personal development plans and their importance to career development for entrepreneurs. Develop a personal development plan.

Provide examples of ethical behavior and contrast with examples of unethical behavior. Evaluate real-world scenarios and discuss the ethical considerations involved in those situations.

Discuss ethical decision making.

Discuss the difference between legal and ethical decisions.

Explain the purpose of a code of ethics. Research and evaluate various codes of ethics for a variety of businesses and industries. 

Understand and explain the marketing concept and its importance to business success.

Distinguish between wants and needs and discuss why it is important for entrepreneurs to accurately assess wants and needs for the success of their business.

Identify the economic utilities of form, place, time, and possession and discuss how they bring value to products and services offered

Explain the effects of market cost and pricing. 

Apply financial principles related to entrepreneurship: bottom line, gross margin, fixed versus variable costs, equity to debt ratio, leverage, capital, assets, expenses, cash flow, interest, inflation, etc.

Students will identify key business stakeholders and explain their role in the success of an organization.

Examine how consumer motivations and behaviors influence marketing decisions.

Identify target markets based on a variety of demographic and psychographic factors.

Define and explain market segmentation and discuss how segmentation affects marketing strategies.

Conduct market research utilizing a variety of strategies and resources. 

Discuss the five elements of the marketing mix (product, price, place/distribution, promotion, and people).

Discuss the fifth P of the marketing mix: people, and why this is such an important element.

Explain the modified marketing mix (7 Ps) model for service organizations: product, price, place, promotion, people, process, and physical evidence.

Compare and contrast the 5 Ps Model with the new SAVE Marketing. Identify some current businesses implementing the SAVE marketing model.

Understand and explain the importance of researching competitors in your market

Evaluate the types of competition

Formulate a competitive analysis. 

Generate strategies for effective business design and layout. 

Assess equipment, supplies and inventory planning needs. 

Discuss the importance of location to the success of a business. 

Discuss and explain zoning regulations and how they affect small business operations.

Discuss how to establish marketing goals utilizing the 5 Ps based on the marketing concept.

Define elements of product mix & life cycle and how it affects business.

Evaluate different pricing methods with the marketing concept in mind. 

Calculate mark-up, mark-down, sales tax, discounts.

Evaluate different channels of distribution and discuss how each meets customer wants or needs.

Design and plan promotional strategies while applying the marketing concept.

Identify, analyze, and assess the branding strategies of a variety of products/services.

Identify and differentiate between the types of business ownership.

Discuss types of businesses that require special licensing or permits: hospitality, child care, health care, homebased businesses, restaurant and food service, etc.

Examine and design parts of a business plan. 

Compare and contrast a traditional business plan to the lean canvas.

Learn the importance of an effective pitch. 

Practice and demonstrate presenting/pitching a business plan to potential investors.

Define and develop recruiting & hiring procedures.

Analyze work related compensation plans & employee regulations. (Local, State, & Federal)

Understand and prepare documents required when hiring individuals: create application forms, Form I9, Form 1099, Form W4, W2, Form SS-4, etc.

Understand and explain local, state and federal payroll taxes.

Differentiate between leading and managing.

Understand and prepare financial documents related to business ownership: income statement, balance sheet, cash flow statements, estimated quarterly taxes, Form W7 (EIN numbers), Form W-9, Form 1099-MISC, etc.

Identify and assess entrepreneurial startup costs

Locate sources of loans and other small business assistance.

Discuss types of business records prepared by businesses.

Compare advantages/disadvantages of manual vs computerized accounting systems.

Discuss and explain the advantages of a point of sale system.

Explain methods for managing Cash Flow Statements.

Discuss and construct pro forma income statement & balance sheet.

Discuss types of business risks: strategic, financial, compliance, operational, reputational, natural disasters (“acts of God”), theft, political, economic, etc.

Determine different strategies to insure against risk.

Explain how to determine the best growth strategy for your business and market.

Understand and compute simple vs compound interest. 

Examine the relationship between risk & return when investing.

Identify & compare computer software needed to run a business.

Identify different website platforms to host e-commerce.

Discuss how to manage social media presence for the business: allowing and responding to comments, managing the business’ reputation, copycat accounts, twitter handles, geo filters, consistency, employee training on your company social media policies, etc.