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Sports and Entertainment Marketing: Grades 9, 10, 11, 12

CTE (2002-2018)Grades 09, 10, 11, 12CSP ID: 2E9F2A0F3440479492D152F02F081AF1_D2648176_grades-09-10-11-12Standards: 87

Standards

Showing 87 of 87 standards.

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1:

Unit

Depth 0

Foundations of Sports and Entertainment Marketing

2:

Unit

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Sports and Entertainment Markets

3:

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Sports & Entertainment – Products and Pricing

4:

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Sports & Entertainment – Promotion and Licensing

5:

Unit

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Careers and Planning in Sports and Entertainment Marketing

1.1

Knowledge Statement

Depth 1

Define terminology

1.2

Knowledge Statement

Depth 1

Discuss the history of sports marketing

1.3

Knowledge Statement

Depth 1

Discuss the marketing concept

1.4

Knowledge Statement

Depth 1

List the seven functions of marketing

1.5

Knowledge Statement

Depth 1

Explain target market

1.6

Knowledge Statement

Depth 1

List the four P's of marketing

1.7

Knowledge Statement

Depth 1

Discuss the channels of distribution

2.1

Knowledge Statement

Depth 1

Define terminology

2.2

Knowledge Statement

Depth 1

Discuss risk management

2.3

Knowledge Statement

Depth 1

Explain market segmentation

2.4

Knowledge Statement

Depth 1

List the different categories of sports

2.5

Knowledge Statement

Depth 1

Discuss recreational sports

2.6

Knowledge Statement

Depth 1

Discuss sports marketing

2.7

Knowledge Statement

Depth 1

Discuss entertainment marketing

2.8

Knowledge Statement

Depth 1

Describe the scope, structure, and types of entertainment businesses in the entertainment industry

3.1

Knowledge Statement

Depth 1

Define terminology

3.2

Knowledge Statement

Depth 1

Compare pricing decisions

3.3

Knowledge Statement

Depth 1

Identify consumer and business products

3.4

Knowledge Statement

Depth 1

Distinguish between tangible vs. intangible products

3.5

Knowledge Statement

Depth 1

List the goals of pricing

3.6

Knowledge Statement

Depth 1

Discuss the point of difference

3.7

Knowledge Statement

Depth 1

Explain repositioning

3.8

Knowledge Statement

Depth 1

Discuss the product life cycle

3.9

Knowledge Statement

Depth 1

Explain focus groups

4.1

Knowledge Statement

Depth 1

Define terminology

4.2

Knowledge Statement

Depth 1

Discuss the legal aspects of sports and entertainment

4.3

Knowledge Statement

Depth 1

Discuss copyrights and piracy

4.4

Knowledge Statement

Depth 1

Explain sponsorship and endorsement

4.5

Knowledge Statement

Depth 1

Explain promotion, cross-promotion, and product tie-in

4.6

Knowledge Statement

Depth 1

Discuss public relations and publicity

4.7

Knowledge Statement

Depth 1

Explain media mix

5.1

Knowledge Statement

Depth 1

Define terminology

5.2

Knowledge Statement

Depth 1

Discuss career exploration

5.3

Knowledge Statement

Depth 1

Describe venue design

5.4

Knowledge Statement

Depth 1

Discuss marketing, business, and promotional plans

5.5

Knowledge Statement

Depth 1

Discuss mission statements

5.6

Knowledge Statement

Depth 1

Compare sports agents, handlers, and agencies

5.7

Knowledge Statement

Depth 1

Discuss leadership and development

5.8

Knowledge Statement

Depth 1

Explain ticketing

1.1.1

Application

Depth 2

Prepare a list of terms with definitions

1.2.1

Application

Depth 2

Demonstrate the knowledge of sports and entertainment marketing and how it affects current trends in the industry

1.3.1

Application

Depth 2

Explain the marketing concept as it relates to sports and entertainment

1.4.1

Application

Depth 2

Explain the seven marketing functions and their importance in sports and entertainment

1.5.1

Application

Depth 2

Discuss the significance of the four P 's to the target market

1.6.1

Application

Depth 2

Compare and contrast the differences of the marketing mix components in sports and entertainment

1.7.1

Application

Depth 2

Assess the functions of distribution as they relate to sports and entertainment marketing

2.1.1

Application

Depth 2

Prepare a list of terms with definitions

2.2.1

Application

Depth 2

Identify risks and risk management principles related to sports and entertainment events

2.3.1

Application

Depth 2

Relate the concept of geographics, demographics, and psychographics to market segmentation

2.4.1

Application

Depth 2

Identify the different categories of sports

2.5.1

Application

Depth 2

Describe the relationship between professional sports and recreational sports

2.6.1

Application

Depth 2

Identify the challenges, obstacles, and limitations associated with sports marketing

2.7.1

Application

Depth 2

Explain the global impact of entertainment marketing

2.8.1

Application

Depth 2

Explain the scope, structure, and types of entertainment businesses in the entertainment industry

3.1.1

Application

Depth 2

Prepare a list of terms with definitions

3.2.1

Application

Depth 2

Analyze the various pricing strategies and factors that affect pricing sports and entertainment products

3.3.1

Application

Depth 2

Classify products as consumer products or business products

3.4.1

Application

Depth 2

Discuss the differences between tangible and intangible products

3.5.1

Application

Depth 2

Calculate the markup of sports and entertainment products

3.6.1

Application

Depth 2

Explain the purpose of point of difference for sports and entertainment products

3.7.1

Application

Depth 2

Discuss repositioning as a management tool for sports and entertainment product items

3.8.1

Application

Depth 2

Diagram and develop stages of the product life cycle

3.9.1

Application

Depth 2

Discuss the importance of focus groups

4.1.1

Application

Depth 2

Prepare a list of terms with definitions

4.2.1

Application

Depth 2

List legal issues affecting the marketing and management of the sports and entertainment industry; explain royalties and licensed products

4.3.1

Application

Depth 2

Explain the purpose and benefits of copyright protection; contrast the use of copyrighted material with illegal piracy

4.4.1

Application

Depth 2

Describe the various types of sponsorship in sports and entertainment

4.4.2

Application

Depth 2

List and explain potential benefits of celebrity endorsement

4.5.1

Application

Depth 2

Examine the methods of promotion utilized in sports and entertainment promotion

4.5.2

Application

Depth 2

Demonstrate or provide an example of a product tie-in as a promotional tool

4.6.1

Application

Depth 2

Identify the roles of public relations and publicity in sports and entertainment

4.7.1

Application

Depth 2

Analyze and compare different types of media

4.7.2

Application

Depth 2

Illustrate how media involvement and publicity can be positive or negative

5.1.1

Application

Depth 2

Prepare a list of terms with definitions

5.2.1

Application

Depth 2

Research career opportunities available in the sports and entertainment industry

5.3.1

Application

Depth 2

Discuss criteria for selecting venues

5.4.1

Application

Depth 2

Explain, design, and critique plans

5.5.1

Application

Depth 2

Create a mission statement

5.6.1

Application

Depth 2

Identify benefits of agents, agencies, and handlers

5.7.1

Application

Depth 2

Apply critical thinking and decision making

5.7.2

Application

Depth 2

Demonstrate knowledge of DECA

5.8.1

Application

Depth 2

Discuss concessions and ticket sales

Framework metadata

Source document
Sports and Entertainment Marketing (2006)
License
CC BY 3.0 US
Normalized subject
Career Education