The purpose of market research: • to identify and understand customer needs • to identify gaps in the market • to reduce risk • to inform business decisions.
Standard detail
BM.1a
Depth 3Parent ID: B8CEE2F894F148E09021ECC0E84CE33DStandard set: iGCSE Business
Original statement
Quick facts
- Statement code
- BM.1a
- List ID
- a
- Standard ID
- C5D19C69C45242F6BAE19BE91E3060A7
- Subject
- Business
- Grades
- 10
- Ancestor IDs
- B8CEE2F894F148E09021ECC0E84CE33DF88E776C31CB477EB1944DDCD2032A83D5F2030979074B6689276847F0879D2B
- Source document
- Pearson Qualifications
- License
- CC BY 4.0 US