Advanced Fashion, Merchandising, and Retailing (2020 - 2021)

Employability Skills

Evolution of Fashion

Marketing Centers

Impact of Laws on Marketing

Fashion industry Economics

Merchandising Plans

Business Decision Making

Inventory Management

Product Selection

Business Communication

Effects of Promotion

Distribution Systems

Careers in the Fashion Industry

demonstrate employability skills required by business and industry

review the evolution and movement of fashion

differentiate various market centers and relate their importance to merchandising decisions

identify major laws that regulate and/or impact the fashion/retail industry

analyze economics in the fashion industry

determine factors to consider when developing a merchandise plan and budget for a business

understand the concepts, systems, and tools needed to gather, access, synthesize, evaluate, and disseminate information for use in making business decisions

implement an inventory management plan and compute product pricing utilizing cost control methods

describe the product selection process for fashion/retailing buying

understand the concepts and actions needed to determine client needs and wants and respond through planned, personalized communication that influences purchase decisions and enhances future business opportunities

evaluate and explain the effects of promotion in the fashion/retail industry by developing visual merchandising presentations and promotional plans

analyze the importance of utilizing an efficient distribution system

TEN2.M.13: explore career interest within the fashion industry

communicate effectively through writing, speaking, listening, reading, and interpersonal abilities

demonstrate creativity with multiple approaches to ask challenging questions resulting in innovative procedures, methods, and products

exhibit critical thinking and problem solving skills to locate, analyze, and apply information in career planning and employment situations

model work readiness traits required for success in the workplace including integrity, honesty, accountability, punctuality, time management, and respect for diversity

apply the appropriate skill sets to be productive in a changing, technological, diverse workplace to be able to work independently and apply team work skills

present a professional image through appearance, behavior, and language

explain the process of fashion forecasting and the advantages of forecasting to the industry

compare the stages of the fashion cycle using current fashion and fashions from the past

compare the stages of the fashion cycle using current fashion and fashions from the past

explain the role of fashion market centers and identify international fashion market

compare the advantages and disadvantages of using different buying venues such as trade shows, showrooms, and sales representatives

explain the sales process at market centers

describe the responsibilities of a retail buyer at a market center

describe critical components of effective buyer-vendor relationships

summarize buyers' strategies for merchandise selection

analyze the components of an order placed at a market center

describe laws that protect consumers (e.g., product labeling and product safety)

describe laws that regulate the fashion industry (e.g., the Federal Trade commission, price fishing, and the Sherman Antitrust Act)

describe key industry groups and the role each group plays in the fashion ecosystem

compare and contrast the concept of economic resources versus economic goods and services

describe current economic trends in the united States and outline the influence of the trends on decision-making in the fashion/retail merchandising

53 describe the impact of such economic indicators as consumer discretionary income, inflation, gross domestic product, and productivity on consumer spending on fashion and other retail products and services

contrast typical profit margins of manufacturers, wholesalers, and retailers in the fashion/retail industry

explain competition as it relates to fashion designers, manufacturers, and retailers in the marketplace

differentiate between cost and retail when determining prices for merchandise

calculate gross profit and net profit

explain the components of the merchandise plan

determine how to maintain the appropriate level and mix of merchandise by employing the concept of "open-to-buy"

prepare a buying plan and calculate "open-to-buy" on cost and retail for selected products in an identified business

describe the regulation of marketing-information management

discuss the nature of marketing research problems/issues

describe methods used to design marketing research studies (e.g., descriptive, exploratory, and causal)

discuss the nature of sampling plans (e.g., who, how many, how chosen)

describe types of rating scales (including Likert scales, semantic differential scales, behavior intention scales, etc.)

explain the use of diaries (e.g., product, media-use, contact)

explain the use of descriptive statistics in marketing decision making

identify sources of error in a research project (e.g., response errors, interviewer errors, non-response errors, sample design)

evaluate questionnaire design (e.g., types of questions, question wording, routing, sequencing, length, and layout)

assess appropriateness of marketing research for the problem/issue (e.g., research methods, sources of information, timeliness of information)

describe the importance of inventory control

examine the impact of internal and external shortage/shrinkage

describe the extent to which inventory control impacts profits

identify methods of stock planning and explain the importance of stock turnover ratio

calculate markups, markdowns, and types of discounts

describe the impact of mispricing, internal shortage, and external shortage on profits

outline the impact of computer technology on tracking and maintaining inventory

explain legal considerations for pricing

differentiate between assortment planning and product mix

describe buying strategies based on a target market

identify and classify sizes, styles, and characteristics of women's, men's, and children's fashions

identify and discuss the importance of selecting styles for different body types

differentiate between private and designer labels and outline the advantages and disadvantages to a retailer in carrying the different labels

explain business ethics in product/service management

identify consumer protection provisions and roles of appropriate agencies

explain business ethics in selling

describe the nature of selling regulations

determine how the various types of promotion are used in the fashion/retail industry

discuss the differences in product promotion at the national and local level

describe the different types of broadcast media used in fashion/retail marketing (e.g., television and radio)

discuss the different types of electronic media related to fashion/retail marketing (e.g., online media and specialty media such as iPod)

explain how public relations are used to support promotional campaigns

explain the importance of visual merchandising to consumer behavior and business

describe the use of business ethics in promotion

describe the regulation of promotion

prepare a promotional calendar of events for a given line of merchandise

design a promotional plan for a special event focused on a target market

evaluate the cost of advertising for a specific medium

identify elements that influence store layouts

identify types of fixtures

explain the use of technology in visual merchandising

contrast merchandising techniques and store layouts used by various types of retailers such as boutiques, department stores, big box stores, and discounters/jobbers

construct an interior display and a window display

explain legal considerations in channel management

explain the nature of channel-member relationships

describe the factors a manufacturer considers when selecting a distribution channel for a given line of merchandise

outline the effect of bypassing retail stores and shipping directly from the manufacturer to an outlet center

contrast common buying and shipping terms used by a manufacturer and wholesaler

outline the decisions to be made in managing the marketing functions of transportation and storage from the manufacturers' and the wholesalers' perspectives

explain how the selection of distribution channels affect the cost and retail price of merchandise

participate in career related activities such as field trips, job shadowing, and career related presentations by professionals within the fashion industry

research and/or visit post-secondary institutions related to a specific career interest in the fashion, merchandising, and retailing pathway

create a portfolio demonstrating your knowledge, experiences, and skills for your personal career path with in the fashion, merchandising, and retailing pathway