Advanced Sports and Entertainment Marketing (2020 - 2021)

Employability Skills

Significance of Marketing

Importance of Planning

Strategic Management Plans

Operations Management

Staffing and Organizational Plans

Decision Making Process

Legal and Ethical Behaviors

Management Functions

Sales Promotion

Public Relations

Collection of Data

Elements of Risk in Marketing

demonstrate employability skills required by business and industry

evaluate the significance and components of sports and entertainment marketing as a viable industry service

analyze the importance of planning, organizing, implementing, and controlling sports and entertainment events

construct a strategic management plan

examine operations management and control as they apply to sports and entertainment marketing

describe the importance of organizing and staffing for sports and entertainment events

dissect the decision making process and analyze several forms of decision making

interpret legal and ethical behaviors as they relate to the sports and entertainment marketing field

evaluate the management functions necessary for college, amateur, and professional sports

examine the role of sales promotion and advertising as promotional tools in sports and entertainment marketing

examine the role of public relations and publicity as a promotional tool in sports and entertainment marketing

implement strategies needed to collect, organize process, transmit and communicate research information

examine the elements of risk associated with the industry of sports and entertainment marketing

communicate effectively through writing, speaking, listening, reading, and interpersonal abilities

demonstrate creativity with multiple approaches to ask challenging questions resulting in innovative procedures, methods, and products

exhibit critical thinking and problem solving skills to locate, analyze, and apply information in career planning and employment situations

model work readiness traits required for success in the workplace including integrity, honesty, accountability, punctuality, time management, and respect for diversity

apply the appropriate skill sets to be productive in a changing, technological, diverse workplace to be able to work independently and apply team work skills

present a professional image through appearance, behavior, and language

evaluate the sports and entertainment industry as a viable segment of the economy

analyze the components of the marketing mix as they relate to the sports and entertainment industry, or in the community as a team project

evaluate the importance of marketing to the sports and entertainment industry

analyze growth and trends of sports and entertainment as an industry in local, state, national, and international areas including green technology/marketing

research the career opportunities available in the sports and entertainment industry

determine the four functions of management

differentiate between the six principles of management

recognize various organizational structures and management styles utilized in the sports and entertainment industry

describe the three levels of strategy (i.e. corporate strategies, business strategies, and functional strategies)

examine the advantages and risks involved during the strategic management process

explain the development phase of the strategic management process to include policies, procedures, rules, and environmental analysis

develop a strategic plan utilizing the following tools: environmental scanning, Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis, benchmarking, scenario building, and strategic fits

explain the nature of channel-member relationships

explain legal consideration in channel management

select an idea and conduct a feasibility study

develop a budget and a logistics/operations plan

develop a site and a security plan

implement a plan which meets the Americans with disabilities Act requirements

develop teamwork and collaboration skills needed to reach a common goal

develop and implement timelines to have successful and profitable sports and entertainment events

develop internal and external communication systems (i.e. memo, team meetings, e-mail/web communications, etc.)

compare and contrast the types of decisions

differentiate between the various decision making styles

evaluate the various techniques used in group decision making (i.e. brainstorming, the Delphi technique, etc.)

analyze the impact of labor unions on the sports and entertainment industry

explain licensing, leasing and royalty agreements

discuss the significance of Title IX

discuss the federal laws that have an impact on the sports and entertainment industry

explain the legal consideration for pricing

identify consumer protection provisions of appropriate agencies

describe the use of business ethics in promotion

describe the regulations of promotion

explain business ethics in product/service management

explain business ethic in selling

describe the nature of selling regulations

discuss the role of the National Collegiate Association (NCAA) relative to the sports industry

explain the importance of management for professional sports

identify the characteristics and roles of sports agents, team owners, and general manager

determine the economic impact of a major sporting event for a city or community

evaluate the management functions necessary for other categories of sports (i.e. Olympics, Paralympics, international sporting events, extreme sports, etc.)

investigate the use of product placement

discuss the relevance of the element of promotion in the sports and entertainment industry

 develop a promotional plan for sports and entertainment events

develop a direct mail offer for sports and entertainment products and events

explain the benefits of sponsorship to the sponsor and discuss endorsements and their restrictions

choose the appropriate media vehicles for a sport/event (i.e., specific print advertising, radio station, TV, etc.)

identify "out of the box" sales promotion ideas for sports and entertainment events

create and issue a script for game day promotions

describe the use of venue signage and select appropriate signage for a sports and entertainment event

design sport/event logo, program, and tickets

describe the use of technology in promotion including streaming connectivity to fans at events, interactive and social media

define the importance of branding in sports and entertainment marketing

write a press release for a sports or entertainment marketing event

develop and generate a sport/event newsletter

discuss the importance of media relations

plan a media day for a sport or event

compare and contrast the advertising media used in sports and entertainment marketing events

explain the purpose of sports and entertainment marketing research

explain the steps in the marketing research process as it applies to the sports and entertainment industry

summarize and analyze marketing research data

evaluate the impact of target marketing in the sports and entertainment industry

describe regulations of marketing-information management

discuss the nature of marketing research problems/issues

describe methods used to design marketing research studies (i.e. descriptive, exploratory, and casual)

discuss the nature of sampling plans (i.e. who, how many, how chosen)

describe types of rating scales (including Likert scales, semantic differential scales, behavior intention scales, etc.)

explain the use of dairies (e.g. product, media-use, contact)

explain the use of descriptive statistics in marketing decision making

identify sources of error in a research project (e.g. response errors, interviewer errors, non-response errors, sample design)

evaluate questionnaire design (e.g. types of questions, questions wording, routing, sequencing, length, and layout)

assess appropriateness of marketing research for the problem/issue (e.g. research methods, sources of information, timeliness of information, etc.)

define risk

describe the categories of risk

analyze the four strategies for risk management

explain the need for sport/event insurance

explain the legal issues and risk as they relate to each area in sports, and entertainment marketing, in regards to logos, slogans, trademarks, brand names, trade names, trade characters, and protecting all intellectual properties