Public Relations Strategies: Discuss the role of public relations in the promotional mix and identify various public relations strategies, differentiating controllable and not controllable public relations activities (e.g., BP’s news coverage after the gulf oil spill versus paid advertisements showing environmentally conscious behavior).
Standard detail
7.1
Depth 1Parent ID: E06063E588974085AC48281E518CFF9BStandard set: Advertising and Public Relations (2022)
Original statement
Quick facts
- Statement code
- 7.1
- List ID
- 1
- Standard ID
- D2413FB1229A4128B3F0E9FD1946675C
- Subject
- CTE (2020-)
- Grades
- 11, 12
- Ancestor IDs
- E06063E588974085AC48281E518CFF9B
- Source document
- Advertising and Public Relations (2022)
- License
- CC BY 4.0 US