Through the analysis of case studies, discuss the role of public relations in the promotional mix and identify various types of public relations strategies. Differentiate between public relations activities that are controllable and those that are not (e.g., BP’s news coverage after the gulf oil spill versus paid advertisements showing environmentally conscious behavior); include public relations vehicles used internally by companies in the analysis.
Standard detail
21
Depth 1Parent ID: CE2B627A72044960B637DF088D52513DStandard set: Advertising and Public Relations
Original statement
Quick facts
- Statement code
- 21
- List ID
- 21
- Standard ID
- 47B2BB808EFC47BB91A08D142682D3C5
- Subject
- CTE (2020-)
- Grades
- 11, 12
- Ancestor IDs
- CE2B627A72044960B637DF088D52513D
- Source document
- Advertising and Public Relations
- License
- CC BY 4.0 US