Define characteristics and implications for each of the four steps of the AIDA (Attention, Interest, Desire, Action) formula. In groups, select a product and create example consumer engagement strategies that apply to each step.
Standard detail
7
Depth 1Parent ID: FBC4D2516B0145B192F6EFF731B2687AStandard set: Advertising and Public Relations
Original statement
Quick facts
- Statement code
- 7
- List ID
- 7
- Standard ID
- BECC7C0B2EBC442588629B0B18E75653
- Subject
- CTE (2020-)
- Grades
- 11, 12
- Ancestor IDs
- FBC4D2516B0145B192F6EFF731B2687A
- Source document
- Advertising and Public Relations
- License
- CC BY 4.0 US