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Apply the design process to complete projects of increasing complexity, combining multiple media to communicate, market, or advertise across different platforms, including print, web, film, and other digital forums, in order to maximize audience reach and reinforce message. Describe why multiple media are needed to accomplish project goals; specifically, justify why a web-based format is appropriate for one audience whereas a print format is more appropriate for another. Demonstrate the ability to select and use the appropriate tools, procedures, and project management techniques to accomplish project goals. Prepare a persuasive narrative to explain the project to a client, communicating the project in such a way that is understandable to the audience.