Branding and Branding Strategies: Discuss the nature, scope, and importance of branding in product planning and define brand equity and values-based marketing. List three different types of brands (Generic, Private, and National) and explain the use of branding strategies to meet sales and company goals. Examine a successful or failed business attempt at a branding or rebranding effort.
Standard detail
TNMkt6.2
Depth 1Parent ID: 499102709D304C07A9CDBFB216F603C2Standard set: Marketing and Management I: Principles
Original statement
Quick facts
- Statement code
- TNMkt6.2
- List ID
- 2
- Standard ID
- E77936A5048849CC9E558CFF8C8A6E33
- Subject
- CTE (2020-)
- Grades
- 10, 11, 12, VocationalTraining
- Ancestor IDs
- 499102709D304C07A9CDBFB216F603C2
- Source document
- TN CTE Standards
- License
- CC BY 4.0 US