Explain the concept of market segmentation. Cite textbook(s) and case studies in a discussion of how market segmentation is used as a company strategy to increase its market share.
Standard detail
5
Depth 1Parent ID: A82D0AFD6F2E4295B7480FDD59E1502CStandard set: Marketing & Management I: Principles
Original statement
Quick facts
- Statement code
- 5
- List ID
- 5
- Standard ID
- BB102E70766D4F5A83336277383E632F
- Subject
- CTE (2020-)
- Grades
- 10, 11
- Ancestor IDs
- A82D0AFD6F2E4295B7480FDD59E1502C
- Source document
- Marketing & Management I: Principles
- License
- CC BY 4.0 US