Analyze journal articles about effective institutional promotions (e.g. Macy’s Thanksgiving Day Parade), identifying benefits achieved. Research a prominent example of an institutional promotion; name the company sponsor, identify any nonprofit benefactors, and construct an essay highlighting factors that contributed to the launch of the promotion as well as to its continued existence. Address how social media tools have been leveraged to support your selected example.
Standard detail
16
Depth 1Parent ID: 6E94864D99F24019A965448C79711DDCStandard set: Marketing & Management II: Advanced Strategies
Original statement
Quick facts
- Statement code
- 16
- List ID
- 16
- Standard ID
- F67B24ACDC2947969BF7AEA9A11DB75A
- Subject
- CTE (2020-)
- Grades
- 11, 12
- Ancestor IDs
- 6E94864D99F24019A965448C79711DDC
- Source document
- Marketing & Management II: Advanced Strategies
- License
- CC BY 4.0 US